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LOGO KARANG TARUNA RIVER MENGKUANG UNIT 17
What is a logo?
A Logo is a design symbolizing ones organization. It is a design
that is used by an organization for its letterhead, advertising
material, and signs as an emblem by which the organization can easily be
recognized, also called logotype. Logotype is a graphic representation
or symbol of a company name, trademark, abbreviation, etc., often
uniquely designed for ready recognition.
You may also think of a Logo as a simple visual mark to identify
your company product or service. There are different types of signs and
emblems easily recognized and associated with purposes. For example,
crests are used to identify a country or family. There was a time when
only big enough organizations could afford to make their own crest. They
were in some cases very detailed drawing with many objects to enrich
the crest. Cost was not an issue and more was considered better. Then
flags were used due to their larger format. They were visible from the
craft fields from long distances. Road signs were designed for
informational purposes. They use such techniques as contrasting colors,
simplified and yet stylish formats to identify and attract more
attention and convey information.
Now days, the most popular and successful companies continue to
say that "simpler is better", especially today when everything is moving
so fast you have less and less time to impress your customers. So it
has to be done in a very stylish manner yet remaining conservative so
that it`s easier for the eye to catch and the brain to memorize your
logo design.
These days you also have to consider the reproduction cost. More
detailed and colorful logo designs are harder to reproduce and they of
course cost more. You also have to consider the size that your logo is
going to be used at. The perfect logo design will look great on a sign
board as well as on a business card or on a pen for example.
We have talked about the general use of a logo. Now we are going
to get into a more detail look at the logo. There are some general
types of logos: Iconic Logo - Some kind of graphical element related to
the business field or just an abstract image, for example: Nike, AOL,
Micheline. Logotype - Logo based only on the company name. A unique
font, or unique layout style can make a great logo, for example: Sony,
Coca-Cola , IBM.
Let's talk about each kind separately. Iconic Logos can be very
different. The classic variation is to make the symbol fit any of the
basic geometrical shapes. For example:
The best shapes to use are symmetrical geometrical shapes They
can be placed almost anywhere and still maintain the balance; they are
very easy to handl
It is still good to make the logo fit any kind of geometrical shape, it looks more fit and balanced
And at last there is no obligation in what kind of shape to use ,
you can use any free form shape you want, but you have to be very
careful with the placement, so the logo doesn't look like it is falling
apart or going to fall
By selecting the shape, you should consider how conservative and stable your company wants to appear.
VECTOR art
The Legend Of Ang Fotoshop CS5
What is a Designer?
A designer is a business professional who develops solutions to commercial needs that require the balancing of technical, commercial, human and aesthetic requirements.A designer can be said to be both technician and artist.
A designer plans things for manufacture or construction. The difference between a designer and a craftsperson or artist is that designers usually develop things that have requirements set by others and will ultimately be produced by others.
Design serves industry
Design is a commercial activity. Professional design grew out of a need for skilled individuals who could plan products and environments that would appeal to customers. An essential part of design is the preparation of plans and instructions that will allow for the accurate production of the design by others rather than the designer also performing the production task.Defining design
Design is a widely used word. It is applied to any process where an outcome is being planned rather than relying on chance. So people in all sorts of occupations speak of designing aspects of their business activities. In many cases they are using the word as a synonym for plan.Design is also a term used by technical professionals such as engineers or software developers. These professionals must reconcile the technical and commercial requirements of projects.
The fundamental difference between the two preceding examples and the definition of design as applied by design professionals represented by the Design Institute of Australia is the skill of incorporating the human, cultural and aesthetic aspects of projects.
Rational creativity
The requirements that a designer works to are both objective and subjective. The objective requirements are easy to understand. They are technical and business requirements that allow for measurement and direct comparison. How much will it cost? What is the best material? When can it be finished by?It’s the subjective, creative side of design that’s hardest to explain and hardest for most people to understand. The aesthetic side of design relates to fashion, human behaviour, emotion and cultural influences such as the cultural meaning of symbols.
Designers are immersed in the visual language of their culture and industry specialisation.
Designers bring human and cultural values to business problems, values that sell products and services, create demand and inspire customer confidence and loyalty.
Design is a planning process. It produces the best solution based on the stated business objectives and the information and resources available. It uses a methodical procedure to ensure that solutions are well thought out and all the known criteria for success are considered.
Design as a strategic business tool
Design is a strategic tool used to gain market advantage by companies operating at an international level. Their products, their branding, their promotion and their business premises are all designed to maximise customer acceptance of the goods and services they have to offer and to optimise the day to day operation of their business.The benefits of design are also available to national and local businesses. The process can always be tailored to the resources available. However the available resources will limit the viable design solutions.
Specialist designers for all industries
There are professional designers that provide a balance of technical and subjective skills that match the business needs of many industry areas. Whether you manufacture furniture, provide banking, build cars or sell wine there is a design professional who can help you improve your business.Design skilfully bridges technical and marketing requirements to put sizzle into a product, desire into a promotion or confidence into an interior.
Working for you and your customer
Designers must balance the needs of their employers with the needs of the intended users of the design. These are often the employer’s customers.If the design doesn’t meet the needs or desires of the end user, rather than just the commissioner of the work, then sales will be compromised.
In addition designers must reconcile their own standards of aesthetics, quality and ethics with the requirements of the intended commercial purpose of their work. Both designer and client should also consider community values and constraints.
Designers have the skills to increase the market acceptance and profitability of your products, premises and services.
Professional designers bring to your project extensive training and a wealth of experience. Use their expertise and product knowledge to expand your ideas, solve problems, offer unique solutions, save time and money.
Design embodies the full range of problem solving skills from those that are strictly rational, analytical and objective to those that are inspirational, artistic and subjective.
Invest in design for the future of your business.
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